When you’re checking out a new product you just heard about, there’s a video about it. Companies often provide lots of details about what they offer on their websites through Explainer Video Services. And these days, one of the most favored ways to share info with potential customers is through an explainer video.
Video Services are a hit because they make it easy to understand a product or service quickly. According to a study by Wyzowl in 2023, a whopping 89% of folks said they were swayed to buy something after watching a video from a brand.
If you want to make your message stand out or need some guidance on creating one of these captivating explainer videos yourself, let’s jump into the behind-the-scenes of these clips that could potentially transform your entire strategy!
What are Explainer Video Services?
An explainer video, as we see it, is a quick, animated video that explains your product or service in an easy-to-understand manner. Usually, these videos are made for online use, like on websites and social media.
Explainer Video Services are all about showing how your product solves your audience’s problem most quickly and easily. Often, they use stories or quick rundowns to get the point across.
Definition and Purpose
When it comes to Video Production for Business, whether it’s through Corporate Animation Videos or utilizing Whiteboard Animation Services, explainer videos are made to connect with audiences. They aim to deliver a message in an engaging, educational, and entertaining manner.
Typically running between 30 seconds and 3 minutes, these videos serve as attention-grabbers for potential customers, swiftly clarifying key points.
The main goal behind creating explainer videos is to ensure that those who watch them can easily grasp ideas, information, and processes. By presenting messages efficiently, these videos aim to turn viewers into potential purchasers.
Elements of a Good Explainer Video
When it comes to Explainer Video Services, Animated Explainer Videos, or Professional Video Animation, a good explainer video generally has five key things in common:
- Length: Typically under three minutes, the best ones are even shorter, often between one to two minutes.
- Call to Action (CTA): These videos clearly state what they want the viewers to do after watching.
- Problem-Solving Focus: Explainer videos aim to address a specific problem, explaining how their product or service provides the solution.
- Brand and Audience Alignment: They work best when their style and tone match both the brand and the intended customer base.
- High Quality: Both production and content quality play a crucial role in effectively communicating the brand’s value proposition.
The best explainer videos manage to keep it short, maintain high quality, provide a strong call to action, and make their solution easy to understand by following a similar structure:
- What: Identifying the audience’s problem.
- How: Explaining how the product or service can resolve it.
- Why: Convincing the audience as to why they should choose that particular solution.
Often, explainer videos emphasize the ‘what’ and ‘how’ but neglect the essential ‘why.’ They might excel at explaining the product or service but miss communicating the deeper purpose of the company.
To truly convey the ‘why,’ a company needs to grasp its target audience through a video marketing strategy and present a strong mission statement that resonates uniquely with its intended viewers. This deeper connection helps to communicate the purpose behind the product or service effectively.
Why Do Explainer Videos Work?
To truly grasp why explainer videos work so effectively, let’s dive beyond mere surface-level statistics. There are compelling reasons – both psychological and physiological – why users heavily favor videos over text.
Easy as Pie
Let’s be honest: reading takes effort. Watching videos? Not so much. For instance, hundreds of thousands may have read Harry Potter books, but hundreds of millions watched the movies.
To truly win over users, a great product alone isn’t enough. It needs to be presented in an easy-to-like package, and that’s precisely what explainer videos offer.
Sensory Allure
Explainer videos have a massive advantage as they appeal to both the auditory and visual senses of the audience. This sets them apart from media relying solely on one sense, like podcasts or traditional visuals such as pictures, infographics, or texts.
Research indicates that audio-visual media aids in 75% of comprehension compared to just 40% when targeting a singular sense.
Human Touch
An explainer video bridges a direct human connection between a business and potential customers, setting the stage for building a strong rapport that can lead to long-term business relationships.
Studies show that users are up to 80% more likely to buy a product if its quality is endorsed by a voice other than their own.
21st-Century Attention
In today’s fast-paced digital world, attention spans have notably shrunk since the internet’s rise.
The era of leisurely reading ‘Middlemarch’ is fading, while short, engaging videos like 6-7 second Vines have taken center stage. Explainer videos align perfectly with this trend.
Making it Memorable
Selling a product isn’t just about the transaction; it’s about making the idea stick in people’s minds. Explainer videos effortlessly lodge ideas into viewers’ memories, much like a catchy jingle.
Mindful Impact of Explainer Videos
Over two-thirds of users rely on audio-visual content over texts, and more than three-quarters of internet users engage at over 90% when watching videos compared to a mere 35% engagement while reading texts.
This remarkable impact and engagement highlight the influence and effectiveness of 2D and 3D Animation Experts in creating engaging content and Affordable Video Marketing for businesses.
What are the Different Types of Explainer Videos for Businesses?
When diving into creating your own explainer video, the first step is determining the type of explainer that best fits your vision. Most explainer videos can be classified into three primary categories.
Animated Explainer Video
The most popular option, animated explainer videos are a go-to due to their visually engaging nature and relatively straightforward creation process. They don’t demand extensive production setups. This format tends to be more visually interesting compared to someone simply talking in a room. Various styles exist:
- Infographic: Utilizes charts, graphs, and smart iconography to mimic an infographic, effectively explaining key business features.
- Chalkboard: Although somewhat overused, this style involves writing on a chalkboard or whiteboard, known for its simplicity in creation.
- Product Simulation: Showcases screencast footage of your product in action, ideal for offering an overview of software or digital platforms.
- Character-Driven: Employs cute cartoon figures resembling your potential customers to narrate how your product or service solves their problems.
- Motion Graphic: Often 3D-animated, this type of explainer uses representative objects to narrate your product or company’s story, aiming to evoke the audience’s imagination with visuals.
Live Action Explainer Video
These videos incorporate people and tangible objects to elucidate your company’s offerings. Though more challenging to execute, when done well, live action explainer videos are incredibly compelling.
These often feature a spokesperson, frequently the company’s founder or CEO, focusing on highlighting the company’s mission and purpose.
Crowdfunding Explainer Video
A prominent style in the crowdfunding arena, these Video Animation Services can be live action or animated, sometimes combining both. They tend to be longer as they provide comprehensive information about the utilization of raised funds.
A creative crowdfunding explainer video can significantly impact a campaign’s success, leading to increased financial support.
These categories serve various needs and can be skillfully executed by experts in 2D Animation Services, who can create engaging videos suitable for Affordable Video Marketing strategies.
What are The Benefits of Explainer Videos?
There are various advantages to using explainer videos for your business. They can notably enhance your conversion rates, bolster your search engine seo rankings, elevate brand awareness, effectively communicate your message, and significantly increase engagement on social media.
By leveraging the power of video content, you can forge a meaningful connection with your audience and attain your business objectives.
Increase Conversion
Explainer videos work wonders in boosting conversion rates by offering a clear and concise explanation of your product or service.
Research by Wyzowl in 2023 revealed that 89% of viewers were persuaded to make a purchase after watching a brand’s video. These videos simplify complex information, making it easier for potential customers to understand your offerings.
Boost Search Engine Optimization (SEO)
Having an explainer video on your website can positively impact your search engine rankings. Google favors video content. By incorporating an explainer video, you increase the likelihood of appearing on the first page of search results.
Video content tends to engage users for longer durations, signaling to search engines that your website is valuable and relevant.
Enhance Brand Awareness
Explainer videos are fantastic tools to reinforce brand awareness by visually representing your business.
Including your brand elements, such as logo and colors helps create a cohesive and memorable experience for your audience. This increased familiarity often leads to improved brand loyalty and repeat business.
Communicate Your Message Effectively
Animated Explainer Videos excel in communicating your message more effectively than text or images. They’re engaging and entertaining, capturing attention and conveying information in a memorable way through a combination of visual and auditory elements.
Increase Engagement on Social Media
Explainer videos are social media darlings. They generate significantly more shares than text and image content combined, as per a HubSpot report. Posts with videos also receive 48% more views.
Incorporating Whiteboard Animation Services and Motion Graphics Services can significantly enhance your Explainer Video Services and overall engagement on social media platforms.
Things to Consider When Creating an Explainer Video
Explainer videos play a vital role in modern marketing efforts due to their ability to simplify complex concepts, making it easier for the audience to comprehend a product or service.
And now, when the average attention span has been reduced to half due to overexposure to media at all times, it’s essential more than ever to be able to grasp your audience’s attention quickly and in an efficient way.
Businesses often use these videos to showcase their unique value proposition, provide solutions to customers’ problems, and engage with their target market.
Benefits of Explainer Videos
- Boosting Conversion Rates: Engaging explainer videos can significantly impact conversion rates. They’re compelling tools to present the benefits of a product or service to potential customers, often leading to a higher likelihood of conversion.
- Enhancing SEO: Video content on websites can positively impact SEO rankings, as search engines like Google prioritize engaging multimedia content. Including an explainer video on your website can improve its search rankings.
- Improving Brand Awareness: Through visual representation, explainer videos reinforce brand identity, making your business more recognizable and memorable to your audience.
- Effective Communication: They effectively communicate complex messages in a concise and engaging manner, making it easier for the audience to understand the product’s benefits.
- Increased Social Media Engagement: Videos tend to receive more engagement and shares on social media platforms compared to text or image-based content. Integrating explainer videos into social media strategies can increase audience interaction and brand exposure.
Animation Styles for Explainer Videos
When it comes to animation styles for explainer videos, there are several options that cater to different content needs and audience preferences.
- Cartoon Character: Utilizing relatable characters in a story-like setting, making it easier for audiences to follow the product’s story and its solution.
- Motion Graphics: Employing sleek transitions and graphical elements, suitable for explaining technical or software solutions.
- Whiteboard or Doodle: Effective for illustrating financial or statistic-heavy information, offering creative flexibility.
Production Process for Explainer Videos
The production process of an explainer video involves several essential stages, each playing a crucial role in ensuring a high-quality end product.
- Script Writing: Establishes the video’s foundation, setting the overall tone and direction. A clear and concise script is vital in driving the video’s success.
- Storyboard: Visual sequences that translate the script into a visual representation, ensuring the intended message is effectively conveyed.
- Animation: The most complex stage, where the visuals come to life, incorporating movement and sound to create a compelling narrative.
- Voice Over: Provides guidance and narration for the video, enhancing the audience’s understanding and engagement.
- Budget Consideration: The cost of an explainer video can vary based on its duration and animation quality. Longer videos and higher-quality animation often require more resources and time.
Budget Consideration
Explainer video costs can vary widely based on the video’s length and the intricacy of the animation. Longer videos or high-quality animation typically require additional time and resources.
Therefore, the cost of an explainer video can range from a few hundred to several thousand dollars, contingent upon project specifics and available resources.
Collaborating with experts in Corporate Animation Videos, Whiteboard Animation Services, or 2D and 3D Animation Experts can ensure that the video aligns with Affordable Video Marketing strategies, utilizing the available budget effectively to produce high-quality content.
How Do I Create an Explainer Video?
Creating an explainer video involves a structured three-step production process similar to general video production.
Production Stages
- Pre-production: At this stage, you conceptualize, script, assemble your team, and plan the shooting or animation process. Collaborating with a Professional Video Animation production agency or animation studio becomes crucial for guidance, especially if you’re new to this. It’s vital to ensure that the company specializes in explainer videos to avoid overcomplicating the process and overspending on unnecessary details.
- Production: This phase involves actual animation creation or the video shooting process.
- Post-production: Here, all the pieces come together. You’ll edit the video, incorporate voiceovers, and add music or supplementary sound effects. This phase varies significantly based on whether you’re animating or shooting a live video. It’s beneficial to seek guidance from experienced professionals in this field.
Considerations for Explainer Videos
Creating explainer videos demands coordination, talent, and skill. Starting from the script, it’s essential to structure your content and align with the five key elements shared by all successful explainer videos. The script is the bedrock of the video and lays the foundation for its success.
Choosing the right style and concept that reflects your company’s brand, mission, product, or service is paramount. Ensuring that the video aligns with your company’s values and goals is vital for its effectiveness in conveying your message to the audience.
Industry-wide Applications of Explainer Videos
Explainer videos offer diverse applications across multiple industries, providing a dynamic and engaging medium for conveying crucial information. Here’s a breakdown of how explainer videos can be leveraged in different sectors:
Automobile and Automotive Industry
- Launching new cars or features
- Service information and utilities
- Showcasing industry statistics
Biochemical and Biotech Sector
- Presenting research statistics and pitching research for funding
- Detailing product information, overview, and potential
Charity Sector
- Fundraising campaigns
- Highlighting organization history, achievements, and award entries
Consumer Goods and Retail
- Introducing new website features and business strategies
- Analyzing customer data, business trends, and market analysis
Construction and Housing
- Showcasing business history and portfolio
- Featuring new projects and architectural insights
Computer and IT Industry
- Employee training sessions
- Launching software, upgrades, and market enhancements
Corporate Sector
- Employee education and addressing shareholders
- Managing media relations and PR activities
Data Management
Presenting data analytics, visualization, and optimization
Education Field
Providing tutorials, training, and distance learning materials
Finance Sector
Launching financial products, comparisons, and trends
Food and Consumable Goods
Showcasing product features, nutrition statistics, and brand history
Measuring the Performance of Your Explainer Video
Once your explainer video is up and running, it’s crucial to measure its impact to ensure it’s hitting the intended marks.
To do this, you’ll delve into engagement metrics and track conversions, gaining valuable insights on the video’s success and areas for improvement.
Let’s break it down:
Engagement Metrics Analysis
Understanding how well your explainer video connects with viewers is crucial. You’ll dive into views, likes, shares, comments, and click-through rates. These metrics offer a window into performance over time, guiding decisions about your marketing strategies. Keeping a close eye on these stats allows you to fine-tune efforts for maximum impact on your audience.
Conversion Tracking
Measuring the number of conversions or desired actions taken by viewers is key to assessing your video’s impact on increasing website conversion rates. Evaluating this outcome helps in making informed decisions that refine marketing plans, optimizing results.
Understanding the success of your video informs future strategies, ensuring better returns from such investments down the line.
Conclusion
Summing it up, explainer videos stand as a game-changer in the realm of digital marketing. They streamline intricate concepts, boost conversions, and bring about significant SEO advantages. Integrating these videos into your digital strategy enables you to effectively communicate your message, captivate your audience, and ultimately propel business expansion.
As you set off on the path to crafting impactful explainer videos, it’s vital to remember the key considerations shared here. The content, video duration, and style all play a pivotal role in the success of your strategy.
If you’re contemplating an explainer video for your business, our team is poised to collaborate with you. We specialize in creating custom explainer videos tailored to meet our client’s specific needs and objectives.
With a track record of assisting numerous businesses similar to yours, let’s have a conversation and explore how we can elevate your business to new heights with Corporate Animation Videos, Whiteboard Animation Services, and the expertise of our 3D Animation Services. Experience the power of Affordable Video Marketing in boosting your business prospects!
Frequently Asked Questions
- What does an explainer video do?
A well-made explainer film will use graphics, sound effects, and narration to break down complicated concepts related to the product or service being promoted.
The use of these brief animated movies helps viewers better understand and appreciate the material being given.
- How much does an explainer video cost?
An explainer video can be expensive, so planning is essential. It’s common for the cost of a unique animated explainer film to vary from $7,000 to $25,000 for only one minute.
If cost is more essential than quality, consider hiring a freelancer or an internet video producer; their rates run from $1,500 to $2,500, but you’ll have to put in a lot more time managing them. We strongly advise against doing this if you lack previous expertise in making explainer videos since you may wind yourself up scrapping your whole project and starting again.
- How long does it take to animate an explainer video?
Depending on the intricacy of the animation and the skill of the animators, the time needed to create an explainer film might fluctuate greatly. The production time for a high-quality animated explainer film often ranges from several weeks to many months.
