In today’s fast-paced digital landscape, capturing and retaining audience attention is a challenge for businesses. 80% whiteboard animations can increase conversion rates of landing pages by 80%. With attention spans dwindling and the inundation of information, companies are constantly searching for innovative ways to communicate complex ideas and products to their audience. One highly effective method that has gained remarkable traction in recent years is the Animated Explainer Videos. But what exactly are Whiteboard Animation Services, and how does it work its magic in engaging viewers and conveying a crystal-clear message?
Typically lasting between one to three minutes, these videos use various visual and auditory elements, such as animations, graphics, narration, and sometimes music, to deliver a focused and compelling message.
Their goal is to simplify complex concepts, making them easily understandable and engaging for the audience.
What makes Whiteboard Animation Services so powerful is their ability to combine visual and auditory stimuli, catering to multiple senses and learning preferences.
The amalgamation of visuals and narration not only captures attention but also enhances understanding and retention. Humans are naturally drawn to visuals, and when paired with a narrative or explanation, retention of information significantly increases.
Moreover, in a world where time is a precious commodity, these Whiteboard Animation Services cut through the noise and deliver information quickly. Their brevity makes them ideal for our fast-paced digital age, where people seek instant gratification and quick access to information.
The Power of Visual Communication
Throughout history, people have been using visual aids, starting from cave paintings to modern-day flipcharts, to make their stories and messages stick.
Way back in 1996, the United States Department of Labor discovered something fascinating: when information was presented only through audio, audiences remembered just 10% of it. But when visual aids were added, that number increased to more than three times.
It’s no surprise Whiteboard Animation Services are a powerhouse sense. Our brains dedicate a lot of cells to processing visual data more than any other function. In fact, over half of our brain’s surface is all about handling visual information.
So, why not make the most of that? Visual aids, like whiteboards, are great for keeping your audience engaged and focused. And the cool part? The “hand” in hand-drawn visuals is crucial here!
By using visual tools like whiteboards, you’re leveraging our brain’s preference for visual content. It helps the audience stay interested and concentrated on the information you’re sharing. It’s all about playing to the strength of our super-sense: vision.
What is a Whiteboard Video?
Whiteboard animation videos are like watching drawings being sketched on the screen while someone talks you through the story. They’re simple but really interesting.
Video marketing has exploded over the last ten years, becoming super important for any successful marketing plan. Everyone’s all about videos now. It’s not surprising that people are four times more into watching videos about a product than reading about it.
Most marketers say video marketing gives the best return on investment. So, video marketing shouldn’t be at the bottom of your business plan but a big part of how you communicate and market your stuff.
Now, the big question is: what kind of video should you go for?
Choosing Whiteboard Animation Services can be a super effective move. They’re a cool and fresh way to promote your products or services. These videos can fit lots of different industries without the extra stuff you might find in other video styles.
Plus, Whiteboard Video Production keeps things clear and straight to the point. Your message will be crystal clear.
The Richard Wiseman Study on Whiteboard Animation Services
Dr. Richard Wiseman got really interested in how whiteboard-animated Explainer Videos could help us learn better.
In his research, Wiseman split 2,000 regular people into two groups:
The first group watched a video where an academic talked directly to the camera, like on the news, explaining research on the psychology of change.
The second group watched the same video but with a voiceover, reading the script while visuals and drawings were showing what was being talked about.
After watching, everyone in both groups had to remember facts from the videos, rate how entertaining they found it, and decide if they’d share it.
Here’s what the study found:
- People were 66% more likely to share the whiteboard animation video
- Whiteboard Animation Services helped people remember 15% more information
- People found the whiteboard animation 33% more fun
- Both women and men found the videos interesting and informative, but women a bit more
This shows that Whiteboard Animated Explainer Videos are a hit, but why are they so good? What’s happening in our brains that makes these videos stand out?
Why Make a Whiteboard Animation Video?
Whiteboard Animation Services aren’t just for one specific thing; they’re versatile and can be used in various areas like marketing, teaching, and more.
They’re a game-changer because they make it so much easier for people to get what you’re saying and actually remember it. Still not convinced? Check this out:
- Picture this: 62% of folks think a web page with a video is way more exciting than one without.
- And get this: 53% of people are saying, “Bring on more video content!”
How Can Whiteboard Animation Services Be Used?
Strategy #1: Create and Promote for Tablet Users
Let’s talk tablets! More and more people are watching videos on their tablets, and these devices are becoming a huge platform for video consumption. They have larger screens compared to smartphones, making video-watching a better experience.
So, creating doodle animation services specifically for tablets and promoting them through mobile ads is a smart move. It allows you to reach a growing audience and stand out since there’s less competition in this space. It’s a great opportunity that might not last long, considering that ad spending on mobile is expected to increase.
You can consider partnering with mobile carriers to sponsor data plans. It turns out that a significant number of tablet viewers go beyond their data limits. Offering sponsored data plans could be a win-win for both you and the audience.
Not only does it give people more access to your content, but it also builds a positive association between your brand and added convenience. And there’s a bonus: people tend to share tablet viewing experiences more often with others in their homes or workplaces, helping to spread the word about your business.
Strategy #2: Tell Your Story with Whiteboard Animation Services
Everybody loves a good story, right? And guess what? Your company has a story to tell. Doodle Animation Services is an awesome way to share that story. It’s the same reason why we all love going to the movies or binging on shows – it’s all about watching stories unfold.
Whether it’s about your company’s journey, the services you offer, or the products you sell, a story brought to life through whiteboard animation services can engage people and make complex topics easier to understand.
Strategy #3: Use Whiteboard Animation for Employee Training
Employee training is seriously on the rise these days. Companies are investing more in training because it’s crucial. And here’s a cool thing: you don’t always need a real person to present training materials.
With more people working remotely, video training has become super popular. Whiteboard animation services can be a perfect solution to get new hires up to speed or to teach existing team members something new. It makes the learning process more engaging, and who doesn’t love that?
Strategy #4: Animated Videos for Technology, Products, or Services
Explaining new technologies or showcasing products can be tricky. Some things are just not easy to show or explain, especially when it comes to selling gadgets or technical stuff.
But hey, that’s where whiteboard animation services come to the rescue! It can make even the most complex tech or seemingly boring products look fun, easy, and exciting. It’s a fantastic way to grab attention and make functionalities crystal clear.
Strategy #5: Product Demonstration
Showing people how a product works is a big challenge for a lot of companies. Live events are great for this, but it’s a different ball game online. Some products are just tough to demonstrate without animation.
For example, showing how a drug works inside the body or how a plumbing solution clears out pipes might not be possible with traditional video. But Doodle Animation Services is perfect for these kinds of demonstrations. It can illustrate complex processes simply and engagingly.
Why Whiteboard Animation is a Top Pick Among Global Powerhouses
Big players like Coca-Cola are already on board with whiteboard animation. Take Coca-Cola, for instance. They used this style to showcase their “Content 2020” business strategy in a 17-minute clip. Back then, Jonathan Mildenhall, who was the deputy marketing director at Coca-Cola (now the CMO at Airbnb), walked through the crucial aspects of the giant American company’s plans step by step.
The video was circulated among the company’s business partners and shared across the internet with the brand’s enthusiasts. It ensured everyone received the same message consistently. This approach prevented the need for employees to rely solely on word-of-mouth or PowerPoint presentations for critical management directives, reducing the chances of misunderstandings.
This case demonstrates how doodle animation services can not only be part of a company’s visual identity but also effectively convey important information in an easily understandable way.
A Better Way of Producing Whiteboard Videos
Choose Your Words Carefully
Think of the words on the screen in your Whiteboard Animation Services as your superheroes. They’re there to highlight the essential stuff, guide your audience, and even explain technical jargon.
Sometimes, you label things to make them crystal clear, especially for those tricky technical presentations. Have you seen those speech balloons in comics? They’re like that, adding a personal touch to the characters and making things clearer.
Plus, they’re super handy for your call to action, nudging your viewers in the right direction.
Illustrations Make Your Words Pop
You know that saying, “A picture is worth a thousand words”? It’s been around for ages, and it’s still spot on! But here’s the deal: in Whiteboard Video Production, your cool drawings need to work together with your words.
They should complement each other, not compete. Think of illustrations as a way to give more life to what you’re saying. They help explain tricky ideas in a fresh and easy-to-understand way.
Animation Puts the Magic Touch
Apart from words and illustrations, here comes the secret ingredient: animation. It’s the third amigo in the Whiteboard Video Production gang. Animation is like the spice that brings everything together.
Steps on How to Create a Whiteboard Animation?
It adds that extra oomph to your video. Little animated touches make the characters more engaging and keep the audience hooked. At a higher level, it shapes the whole scene, guiding your viewers’ attention to what really matters at that moment.
Crafting the Message
The core of any successful whiteboard animation is the message you want to convey. It’s more than just words; it’s about how you package those words to make them memorable. Enlisting a professional writer is crucial.
They guide you through the best strategy to present your message, whether it’s through storytelling, diagrams, metaphors, or direct communication.
The script typically follows a simple structure: highlight the viewer’s problem, present your solution, emphasize why your solution works, and conclude with a clear call to action.
Length of the Message
Whiteboard Video Production often ranges from 90 seconds to 2 minutes. This timeframe keeps viewers engaged and is a sweet spot for conveying information effectively. For advertising, the length can vary based on your audience.
The majority of viewers tend to watch the entire two-minute duration. Why? Because these videos take the audience on a journey, keeping them engaged and curious about what will happen next.
The Animation Process and Schedule
Creating quality Custom Whiteboard Animation typically takes about 5 to 6 weeks. It’s a multi-stage process:
- Week 1: Script review with the Creative Director
- Week 2: Develop a side-by-side illustration
- Week 3: Creating style frames to determine the visual style, with input from an art director and illustrator
- Week 4: Designing full storyboards and recording audio using professional voice actors, along with finding matching music
- Week 5: Presenting a work in progress for feedback
- Week 6: Finalizing the animation
This structured process ensures a high-quality end product that aligns with your message and vision.
Sharing your Custom Whiteboard Animation can happen across various platforms, including online spaces like YouTube, Facebook, or LinkedIn, as well as offline settings like conferences or sales presentations.
Having a comprehensive distribution plan is essential for maximizing the reach and impact of your video content.
While creating custom whiteboard animation on your own is possible, it’s not without challenges. Filming yourself drawing on a whiteboard using a camera and editing the footage can be time-consuming.
This method requires specific equipment, time, skill, and editing software. Achieving professional-quality results might be challenging without the right expertise or tools.
Costs for Custom Whiteboard Animation can vary widely based on factors like complexity, level of detail, and animation requirements. Higher levels of detail, color, and motion generally increase the cost.
Understanding your specific needs and corresponding costs is crucial in deciding the scope of your project.
Reasons to Hire a Professional
Working with a professional animation studio ensures a high-quality end product. Experience, expertise, and a proven track record are vital aspects that studios bring to the table.
They craft videos that are not just visually appealing but also effective in engaging the audience and delivering the intended message. It’s not merely about flashy visuals but about
creating content that truly resonates and prompts a meaningful response in the audience.
Design Alligators stand out as leaders in providing budget-friendly whiteboard animation services for several reasons:
- Competitive Pricing: Design Alligators offer cost-effective solutions without compromising quality. Their pricing structure is designed to cater to varying budgets, making high-quality Whiteboard Animation Services accessible to a wide range of clients.
- Tailored Packages: They understand that not all projects are the same. Design Alligators offers customized packages that suit the specific needs of their clients. Whether it’s short Animated Explainer Videos or a more extensive series, they tailor their services to fit the scope and requirements of each project.
- Skilled Team: Their team consists of skilled professionals who excel in creating captivating Whiteboard Animation Services. From scriptwriters to illustrators and animators, Design Alligators ensure that every aspect of the project is handled by experts, maintaining a high standard of work.
- Efficient Workflow: Design Alligators have streamlined their production process, optimizing it for efficiency without compromising on quality. This allows them to deliver projects promptly while meeting the client’s expectations.
- Transparent Communication: They believe in clear and transparent communication. Design Alligators work closely with their clients, ensuring that they are involved in every step of the process. This transparency also extends to pricing, avoiding any hidden costs and surprises.
- Customer Satisfaction: The primary focus of Design Alligators is client satisfaction. They prioritize meeting the needs and expectations of their clients, ensuring that the end product aligns with their vision and goals.
Important Case Study
Ydraw’s Art 1010: A Big Hit for Khan Academy
For a long time, introductory college courses in humanities have been a dread for many students. Typically, freshmen just aim to pass these classes and quickly forget the content once exams are over. But Ydraw changed this perception by proving that you can take courses like Art Appreciation 101 or Art History 1010 and actually have fun while learning something that sticks!
When grant money became available to create an Art Appreciation course, Dr. Nancy Ross, an art history professor at Dixie State University, saw a rare chance to develop an art course.
According to Dr. Ross, such opportunities almost never arise. But this time, they did, and she acted swiftly to seize it.
Dr. Ross recognized the effectiveness of using videos to explain complex concepts in math and science. She felt that applying a similar approach to art history could make learning more engaging.
Despite finding plenty of art history discussions and lectures online, she hadn’t come across a series of animated art history videos. To her surprise, she discovered an animation studio, Ydraw, conveniently located near her office at Dixie State University.
Meeting with the experienced animators Bob Simmons and Mark Swan from Ydraw, Dr. Ross shared the major points, principles, and movements that needed to be covered in each video.
Mark created the scripts and initial drawings based on Dr. Ross’s outlines. They collaborated at the start of each video and during the script and art review sessions.
The collaboration resulted in eight engaging videos that span the development of art from ancient Egypt to contemporary times. These videos gained significant popularity on Dr. Ross’s YouTube page, amassing over 300,000 views.
When Khan Academy came across these videos, they recognized their value and made them a part of their educational resources. Ydraw’s animated videos are now widely used across the country as supplemental and introductory resources for art courses.
Looking to add an extra edge to your brand storytelling? Dive into the world of captivating video animation with Design Alligators. We specialize in a range of innovative services, including hand-drawn Whiteboard Video Production, corporate explainer videos, professional whiteboard animation services, and educational whiteboard animation.
Our expertise spans various animation services: 2D animation, 3D animation, motion graphics services, and Animated Explainer Videos. If you’re seeking video scribing or sketch video production, our team has got you covered. We excel in creating cartoon whiteboard videos, animated presentation videos, and doodle animation services tailored to meet your specific needs.
Design Alligators is your go-to Custom Whiteboard Animation company for high-quality, engaging, and professional video content. Elevate your storytelling through our comprehensive Custom Whiteboard Animation services and watch your brand’s narrative come alive in a visually compelling way.
Q: How are hand-drawn whiteboard videos different from other animation styles?
A: Hand-drawn whiteboard videos are a type of style for designing videos or animations that show content being hand-drawn on a whiteboard or blank space to illustrate and explain ideas or concepts in a clear and captivating manner.
Q: What is the primary goal of video scribing services?
A: Video scribing services are a technical process to turn complex information into simple, engaging, and memorable video content through visual storytelling by blending videos, text, sounds, and animations into an engaging final product.
Q: What does a video animation service typically involve?
A: They typically involve using advanced tools like Adobe After Effects, Flash, Photoshop, and Adobe Animate, together with methods like Model Animation, GCI, Drawn Animation, Cutout Animation, Stop-Motion Animation, and 3D visualization, to create unique and highly engaging high-quality animation.
Q: What distinguishes 2D animation services from other animation types?
A: When it comes to expressing creative styles, arousing emotions, and providing a handmade charm, 2D animation services . It is often used in conventional storytelling and, depending on the project, may be more affordable. However, 3D animation provides a more realistic, immersive, and deep feeling.
Q: What defines 3D animation services?
A: Making a 3D animation services involves building models frame by frame. To do this, a model or character is first built, then rigged using bones and joints, and then animated to perform the required actions. Computer-generated imagery, or CGI, is the production of visual content in a digital format.
Q: What do whiteboard animation services encompass?
A: Whiteboard animation is a video technique in which static pictures are created in front of the camera. In most cases, the visuals will be complemented with a narrated explanation of the narrative being shown. These animations are simple, yet they manage to capture attention.
Q: What purpose do animated explainer video services serve?
A: The objective of an explainer video services in advertising and sales is to convey the narrative of a brand or to demonstrate the operation of a product or service. The most effective explainer films may sway consumers to purchase because of the way the information is presented. Whiteboard animations or other animation methods are often used in the creation of explainer films, along with a well-written screenplay given by the video’s vocal actor.
A high-quality explainer video boosts your website’s visibility and sales.
You may embed an explainer video on your website’s homepage or any other page where it makes sense to do so. As a marketing technique for increasing general brand recognition or launching a new product, they may also be used into articles as part of your content marketing plan.