Make Custom Business Flyers
As a marketing scheme, Custom Business Flyers have been around for a pretty long time. Although they are relatively small in size, this makes them easy, fast, and cheap to create. This is because they are intended to pass around, handed out, and posted in public places such as bulletin boards.
After all, they are called flyers because they are sheets of paper that fly out in the streets. This convenience makes flyers work well, especially for small businesses. You can easily distribute or post in local areas near the vicinity of a physical shop or office as a way to introduce new business.
Unlike their electronic counterparts, printed flyers are tangible. This means they will not be wasted by getting sent directly to people’s spam folders.
8 Amazing Tips For Creating A Flyer Design
With such a small size, it can be difficult for the flyers to get customers’ attention. But you are in luck. In this blog, we will give you 8 excellent Flyer Design tips that will make people save your flyers in their pockets instead of throwing them in the trash bin.
Make It Clear
When making a Flyer Design, the text should be legible enough so its intent can be seen instantaneously, even from far away. Even if a viewer just gives your flyer the slightest half-second glimpse, as long as they saw its headline, your flyer already did its purpose.
Therefore, you should also put the most significant details in your flyers before anything else. You can always include additional information or assets later on if needed.
Lastly, the call-to-action of your promotional flyers should be stated clearly. Sure, it might be fine to simply give your business information to people, but what do you wish them to do? The call to action will encourage customers to satisfy your flyer’s intention and provide your business with the desired result.
Keep It Short And Simple
To make your flyer design ideas as clear as possible, the text they contain should be kept short and simple. Keeping information concise reduces unnecessary visual clutter., further highlighting essential details and therefore making the flyer more effective.
But because flyers are small, the space they contain for texts is very limited. The fewer words you use, the more space you will allow for them. This gives you more leeway to make your texts huge and more noticeable.
If you think your customers still desire to know more, you can use a small portion of the flyer to direct them to your social media, website, or other contact channels. Not only it gives you more space in your flyer but also increases awareness and engagement for your brand.
Use Fonts Wisely
If your business already has created its brand identity, it is generally best to align the fonts that you will use in your flyers with it for consistency.
In case a brand identity has not yet been created, then you can play around and experiment with various font styles to find which ones do wonders for your business.
But remember to use only 2 font styles at most. You can choose a serif font, sans serif font, or a combination of both, as they are the most readable font styles.
If you still want to make changes in fonts to highlight particular details in your flyer while still keeping its visual consistency, then you can adjust how your fonts look by making them all-caps, bold, or underlining them to make them more noticeable.
Use An Image
Besides using fonts, you can make your flyer more visually striking by putting a banner image. Because some people are more naturally attracted to images than to a block of boring text. Our minds also interpret images much faster than text, which makes your flyer more effective, even for people with the shortest attention spans.
Lastly, an appropriate picture also complements the accompanying copy, further improving the flyer’s effectiveness.
Use an Attractive Logo
Choosing the right logo is crucial for your business flyers, especially when utilizing professional logo design services. A logo serves as the visual representation of your brand and acts as a powerful tool to convey your business’s identity and values.
An impactful logo grabs attention, leaves a lasting impression, and establishes a sense of professionalism and credibility.
When incorporated into your business flyers, a well-designed logo can enhance the overall aesthetic appeal, making your promotional materials visually appealing and instantly recognizable.
Use A Color Palette
Keeping your flyer simple does not necessarily mean it should be plain and boring. Like fonts, your flyer’s color should match the created branding, so it looks familiar and easy to recognize.
Although using fewer colors as possible is generally fine, giving your flyer a different color palette of up to three colors makes it more unique. This will help your flyer pop among the others.
If you intend to reproduce your flyer through a photocopying machine, then the colors must contrast each other well so that it would still look great in black and white.
It’s best to take the help of the best branding services if you’re new to the game. Moreover, these service providers deeply understand your target market and competition, allowing them to create a unique brand positioning that sets you apart.
Their expertise in logo design, messaging, color schemes, and overall brand consistency will help you create a strong foundation for your business and increase your chances of success in a competitive market.
Don’t Forget Your Contact Info
Since flyers get passed around, you need to make sure that your consumers would still be able to find your business.
You can do this by adding the following contact information to your flyer.
- Office or store address
- Email address
- Social media accounts
- Mobile and telephone numbers
Tip: Having an active website is essential for any business, and it’s crucial to ensure that your flyer accurately represents your online presence. When promoting your website on a flyer, it’s important to provide a genuine and up-to-date web address.
Including a fake address can be misleading and damage your credibility with potential customers. Instead, consider focusing on highlighting the key features and benefits of your website that would attract visitors.
Professional website design services can help you create a visually appealing and user-friendly website that effectively communicates your brand and offerings.
Whether you need a new website or want to improve an existing one, these services can help you establish a strong digital presence, enhance user experience, and achieve your online business goals.
Custom Business Flyers
How you are going to lay out your custom business flyers will depend on the size of your paper.
For reference, here are the most common flyer sizes:
- A4 (8 ¼” x 11 ¾”)
- A5 (5 ⅞” x 8 ¼”)
- A6 (4 ⅛” x 5 ⅞”)
Selecting a particular flyer size will give you an idea of how to size your assets and lay out them accordingly.
Use Both Sides (Fold)
Using both sides of the flyer gives you extra room for supplementary information. This way, you can add the most significant details at the front of the flyer and the rest of the details at the back.
Flyers can also be folded, which gives you more flexibility with how you can layout them. By folding, your flyer can double as a brochure or even a fold-out book!
Amplify Your Business Promotion Strategies
Search engine optimisation (SEO) services help increase a site’s visibility in search engine results pages (SERPs), which in turn increases the site’s share of organic traffic.
Experts in search engine optimisation (SEO) can improve your website’s visibility in search results by tweaking its architecture, content, keywords, and meta-data. You may boost recognition of your brand and the number of qualified leads you receive by doing this.
Connecting with customers, increasing brand loyalty, and increasing sales are all possible through the use of social media. Utilising the services of a social media marketing agency may assist you in developing a social media marketing plan, content calendar, and posts that will appeal to your target demographic. Targeted advertising campaigns, influencer collaborations, and community management are also available as part of these packages help your brand stand out on social media.
Every business can benefit from well-designed promotional flyers, which can capture the attention of your customers and effectively communicate essential details and announcements. Whether you’re launching a new product, hosting a promotional event, offering a sale or discount, or sharing important updates, professionally designed flyers can make a significant impact.
At Design Alligators, we understand the importance of visually appealing promotional materials, and our team of expert graphic designers specializes in creating various types of promotional items, including posters design, menus design, catalogs design, custom brochures, flyers design, invitation cards design, & even custom t-shirt designs.
We offer top-notch Flyer Design Services that cater to your specific needs, ensuring that your promotional materials stand out from the competition.
Contact us today to avail of our services at the best price and let us help you create captivating and impactful promotional flyers for your business.